6. Promotions - one of the oldest and at the same time - one
of the most effective ways to attract new customers. An easy to setup promotion,
which lets users use your product or service for free or free for a period of
time always creates possibilities for expansion of your market share;
7. References - regardless how good your advertising is or
the message you want your potential customers to receive, they will always rely
more on the references of another customer who used or is currently using your
products or services. To make this work for you, create a system that lets your
customers leave references easy and fast. It could be a book of praise at the entrance
of your store or a special pane for references in your online store - the possibilities
are limited only by your imagination. but most importantly - place the
references there, where they will be seen by other people;
8. Better customer service - one of the underestimated tools
for acquiring new clients is the good customer service. Respect and the timely,
effective solution can help not just about maintaining the loyalty of your
current customers, but also to attract new customers who had bad experience
with rude customer service agents in other companies. One of the ways to
improve your customer service is to start using a professional ticketing
system. Hint: eStreamDesk is perfect for the job;
9. Diversify your marketing - create an extensive marketing
strategy that includes multiple channels for advertising - social media, tv and
radio ads, outdoor and press ads, email marketing etc. Monitor the
effectiveness of the different channels and discard the ineffective ones or add
additional if you find the useful for your business;
10. Diversify your assortment - the key to the successful
business expansion by assortment diversification is similarity. Focus on
customer needs that are somehow related to your product or service, or on
market segments that are close to yours. For example, a store for beautiful
paintings can sell beautiful handmade frames, too. Or, if you have a furniture
store, maybe a transport service is a good idea.
More articles:
1. Inspiring Customer Service Quotes pt.1
2. Developing a Customer Service Plan
3. Customer Service Trends 2014