Any normal functioning business seeks more sales. A rule of
thumb is that the more customers a company has, the more sales it makes. A rule
that clearly states that you have to concentrate on attracting new clients and
expanding your business as a whole. How to do this? Let us give you some tips:
1. Spend more time selling - managing a successful business
is a process formed by many different operations which are vital for its
functioning. Selling is just a part of those operations and often it doesn't get
the effective time it needs, because that time is invested in other operations,
which most of the time can be annoying. That's why, you should create more time
for selling or at least assemble a team of employees that can be a selling
team;
2. Don't push your product, help people - let's make things
clear, we are not talking about quitting sales and giving yourself to charity. Start
treating selling as doing customers a favor. Endless persuasion and denying all
objections doesn't mean selling, instead - offer the customer a solution to his
problems;
3. Explaining isn't selling - one of the most frequent
mistakes in selling a product is that the seller just lists all good sides of
his product, expecting to seal the deal after his endless pleading. Instead,
focus on those product features that can solve a particular problem of the
particular customer;
4. Refresh you leads list - leads generation is a hard
process with a result that almost never surpasses expectations, moreover -
often the result is disappointing. Especially when the list is outdated. But if
you take your time reviewing the list, just to check out which leads are
current and which are outdated or doesn't exist anymore, you can make the first
step towards the acquisition of new customers and expansion of your business;
5. Focus on the right people - make sure that you speak to
people that can make decisions and not just "gatekeepers". When you
contact a decision maker - keep in touch with him through the whole selling
cycle and contact him regularly to check if he needs something that your
company can provide.
More articles:
1. 9 FAQs about Software as a Service (SaaS) pt.1
2. 6 Tricks for Smooth Customer Meetings
3. 4 Things You Need to Forget When Advertising on Facebook