Stressing out the importance of the great customer service is your priority as a CEO and following certain principles will make it much easier for you to construct a good and working customer experience department. Now, you might think you've followed all the rules and good practices, but before that, ask yourself - is my department following all the right principles? What do I need to improve the effectiveness of the customer service my company provides? What resources do I need? The important questions are, in fact, a lot. But let's see which are the important principles first:

1. Take care of your customer as you would take care for your family;

2. Improve something every day - set a daily goal (aside from your main ones) to improve something in your work;

3. If you fail to do it the first time - do it right the second time;

4. The customer service is the core of a successful company;

5. Customer service is something your whole organization provides. Not just the customer service department;

6. Procedures, systems and processes don't make great customer service. Personal touch, effort and creativity do;

7. The bad customer feedback is as important as the good. Maybe even more...;

8. Provide more than expected when it comes to customers;

9. Every customer is different, so your approach to every customer should be different;

10. Measure customer overall satisfaction. This will create statistics. Statistics create waypoints.